Add to cart

Track add-to-cart actions to measure conversion rates. Send a new event for each distinct product added, including product, quantity, and variant details.

This section is relevant for both FHR and XO customers.

Add to cart actions are used to calculate add to cart (or add to basket) conversion rates. Although typically restricted to a PDP, this action may be performed in a range of contexts.

Whenever a user adds a product to a cart (or basket) you should send an add-to-cart event.

You should send a new add-to-cart event for each distinct product, even if they are added to cart as part of the same action.

Properties

{
    "action":"add-to-cart",
    "target": {
        "product":"product-id"
    },
    "sourceId": "source-id",
    "metadata": {
        "quantity": 1,
        "variant": "variant-id"
    }
}

Property	Context	Description
action	All	Must be specified as "add-to-cart"
target.product	All	The ID of the product that was added to cart; must be identical to the product ID used in FHR/XO
metadata.quantity	All	The quantity of the product added to cart
sourceId	All	The ID that associates the FHR or XO response with the event; i.e. response ID
metadata.*	All	Additional information, such as context or locale
metadata.query	The add-to-cart event is triggered on search results	The search terms that generated the viewed search results
metadata.variant	All	The ID of the product variant that has been added to the cart; must be identical to the variant ID used in FHR/XO

You should only include a source ID if the page the event is triggered on is powered by FHR or XO.