Acronyms and abbreviations

• FHR: Fredhopper

• GTM: Google Tag Manager

• PDP: The product detail page is the page on the website that provides all the detailed information about one specific product.

• PLP: The product listing page, commonly known as a category page, is the page on the website that returns a list of products when a shopper navigates within the websites category structure.

• SDK: Software Development Kit

• SLP: The search listing page is the page on the website that returns a list of products when a shopper completes a search.