Remove from Cart

Track remove-from-cart actions to gain insights into user hesitations. Send a separate event for each product removed, excluding quantity adjustments.

This section is relevant for FHR customers only.

Remove from cart actions can offer valuable insights into potential obstacles or hesitations a user may encounter during their purchase journey. Although typically restricted to a cart viewing page, this action may be performed in a range of contexts.

Whenever a user removes a product from a cart (or basket) you should send a remove-from-cart event.

Send a remove-from-cart event only when a product is completely removed, not when its quantity is reduced. Any discrepancies are covered by the purchase event.

You should send a new remove-from-cart event for each distinct product, even if they are removed from cart as part of the same action.

Properties

{
    "action":"remove-from-cart",
    "target": {
        "product":"product-id"
    },
    "metadata": {}
}

Property	Context	Description
action	All	Must be specified as "remove-from-cart"
target.product	All	The ID of the product that was removed from cart; must be identical with the product ID used in FHR, i.e. secondID in the FHR response query
metadata.*	All	Additional information, such as locale

You do not need to include a source ID for this event.

Example: Remove from cart

{
    "action":"remove-from-cart",
    "target": {
        "product":"83647582"
    },
}