Custom actions

Request custom actions for tracking beyond built-in actions.

If you need to track actions beyond those built into our system (e.g., view, click, add-to-cart, remove-from-cart, purchase). To discuss the setup of a custom action, contact your Customer Support Manager.

Once your custom action is configured, you can send activity data for that action.

Custom actions are currently not shown on your Insights dashboard.

You can use custom actions for creating tag rules in the Account Portal for both XO and FHR. Additionally, you can use your tracked custom actions in XO for custom scores via dynamic attributes and for user variables to trigger specific merchandising rules.

Below is an example of a custom action for add-to-wishlist:

{
    "action":"add-to-wishlist",
    "target": {
        "product": "85292348"
    },
    "sourceId":"8efbbef2-6640-4c16-b263-1f5a84813a1c",
    "metadata": {
        "quantity": 1
    }
}